Media & Children 5th World Summit





Agenda by Day

Brief to Speakers & Facilitators

Day 1

Day 2

Day 3

Day 4

Gala Opening Dinner

African Charter

We, the delegates of the Africa Summit on Children and Broadcasting, Accra Ghana 8-12 October 1997, affirm and accept the internationally adopted Children’s Television Charter that was accepted in Munich on 28 May 1995.

In addition, we amend the SADC Children’s Broadcasting Charter (June 1996) to read as the Africa Charter on Children’s Broadcasting.Without detracting from the international Children’s` Television Charter, we further adopt in line with the said Charter and in the spirit of the said Charter, our Africa Charter on Children’s Broadcasting, which takes into consideration the needs and wants of children in our region.

  • Children should have programmes of high quality, made specifically for them and which do not exploit them at any stage of the production process. Children should be allowed to have a say in the initial stages of production of the programmes being produced for them. These programmes, in addition to being entertaining, should allow children to develop physically, mentally and socially to their fullest potential.

  • Whilst recognizing that children's broadcasting will be funded through various mechanisms including advertising, sponsorship and merchandising, children should be protected from commercial exploitation. Whenever children participate as artistes, they should be appropriately remunerated, and in a manner so as not to distract them from their learning process or from the development of their chosen careers.

  • Whilst endorsing the child's right to freedom of expression, thought, conscience and religion, and protection against economic exploitation, children must be ensured equitable access to programmes, and, as much as possible, to the production of programmes.

  • Children should hear, see and express themselves, their culture, their language and their life experiences, through the electronic media which affirm their sense of self, community and place.

  • Children's programmes should create opportunities for learning and empowerment to promote and support the child's right to education and development. Children's programmes should promote an awareness and appreciation of other cultures in parallel with the child's own cultural background. To facilitate this, there should be ongoing research into the child's audience, needs and wants.

  • Children's programmes should be wide ranging in genre and content, but should not include gratuitous scenes, and sounds of violence and sex through any audio or visual medium. The programmes should not contain elements or scenes that condone or encourage drug abuse.
  • Children's programmes should be aired in regular time slots at times when children are available to listen and view, and/or be distributed via other widely accessible media or technologies.

  • Sufficient resources, technical, financial and other, must be made available to make these programmes to the highest possible standards, and in order to achieve quality, setting codes and standards for children's broadcasting must be formulated and developed through a diverse range of groupings.

  • In compliance with the UN policy of co-operation between states in the international community, the Africa Charter on Children's Broadcasting recognizes all international covenants, conventions, treaties, charters and agreements adopted by all international organizations including the OAU and the UN affecting children, but with particular reference to the UN Convention on the Rights of the Child.

  • The Union of National Radio and Television Organisations of Africa (URTNA) undertakes to promote the ideals embodied in the spirit of the Charter by encouraging African broadcasters to implement every aspect of it.

11 October 1997, Accra, Ghana
This Charter was ratified by URTNA on 22 June 2000 in Algiers, Algeria
This Charter was endorsed by the CBA (Commonwealth Broadcasting Association) on 11 November 2000 in Cape Town, South Africa

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